Brief·SOW·Live log·Working call · 12 May 11:00

Today, 11:00 · Tim × Becky

FROM brief TO BUILD.

Four shifts have changed the shape of this since the brief landed. Two genuine decisions to lock between us, five directions to confirm out loud, a handful still open, and the commercials. End of call, we should be in a position to write up the scope and send the SOW Wednesday.

Open in tabDecember quiz, live

sae-interactive-demos.vercel.app/quiz, useful to ground the recommender conversation.

Strategic shifts

Lock today

Confirm

Still chasing

What's shifted since the brief

FOUR shifts.

Worth walking through these at the top of the call, they change what we're actually building.

01
Value exchange isn't a quiz, it's a recommender
Was
"Career-path quiz" reused from the Dec prototype
Now
Short guided flow: "I am a [role] + I want to [goal]" → curated set of relevant SAE/ITC/PRI programs. Three example paths: OEM + upskill → Private Training + Foundation + MYNM; Compliance + quality → Standards, Certification, Qualification, Nadcap; Aero R&D Engineer + career → SAE Training + MYNM.
Impact
Simpler taxonomy work than a real quiz, but it does need a name and a clear role/goal matrix.
02
Hardware: 16:9, not portrait
Was
Portrait kiosk (per the brief and the Figma board)
Now
Regular 16:9, possibly dual screens. The recommender + program detail fits 16:9 cleanly; dual unlocks browse + detail patterns.
Impact
Layouts shift but no new screens, no price change. The wireframes will need re-flowing.
03
One Fullsight brand identity, not three
Was
Separate brand treatments for ITC, SAE International, and PRI
Now
Single Fullsight brand identity covering all three.
Impact
Saves ~half a day of design work and removes three-way visual conflict.
04
Lead capture: post-show CSV, not real-time CRM
Was
Webhook / CRM integration with consent gate
Now
Stand badge scanner + manual fallback. Leads stored locally, processed post-show.
Impact
Removes real-time CRM integration work (~£500 of effort). We hand SWC a clean CSV at the end of the show.

Lock today

TWO decisions WORTH LOCKING.

Everything else is confirmation or chasing. These are the two we can and should land between us before the call ends.

Single 16:9 or dual 16:9?

Single is the simplest ship, recommender, browse, detail all fit fine. Dual unlocks rich patterns like browse-on-left / detail-on-right, but assumes the stand is built for it and adds a layer of layout work. The Figma board (which was portrait) needs re-flowing either way.

Notes from the call

Recommender, confirm + lock the matrix

Concept confirmed in meeting: a guided "I am [role] + I want [goal]" recommender, alongside a direct top-nav browse path. Both routes coexist, no forced gating. Three sub-decisions: (1) name (working "Find your fit"), (2) role × goal matrix (starting 3 × 3 = 9 buckets), (3) two output options on the recommendation screen, email signup with 10% discount, or QR code take-away.

My lean

Both paths is the right call, lets browsers self-serve and routes the curious through the recommender. 3 roles (OEM / Compliance / Engineer) × 3 goals (Upskill / Ensure quality / Progress career) is the right starting matrix, expand later if the data justifies it. Final naming TBC with Tom (copywriter).

Notes from the call

To confirm together

FIVE THINGS TO say out loud.

We're already aligned on these from earlier exchanges. Worth saying each out loud and noting any nuance.

Plane visual, same plane across ITC + SAE
Your position: same plane, this will be particular. So one plane illustration anchors both ITC and SAE program detail screens, not a different plane per program.
Ask
Confirm: same plane across ITC + SAE detail. PRI stays card-based, no plane. Reused from the Dec prototype unless we hear otherwise.
Brand, single Fullsight identity
Your position: one Fullsight brand ID covers all three orgs. Removes the three-way brand-treatment work.
Ask
Send through the Fullsight brand pack (logo, colours, fonts). And: confirm whether SAE/ITC/PRI logos still appear inside individual program screens or whether everything wears the Fullsight identity.
Lead capture, live dashboard + 30-day retention
Stand has a badge scanner with manual fallback. Leads not actioned until after the show. Upgrade from the original 'post-show CSV' direction: a live Convex-backed admin dashboard captures leads + per-screen pathway analytics in real time when online, queues + syncs when offline. 30-day auto-deletion for GDPR. Up to ~5 admins share a single password.
Ask
Confirm: (1) badge scanner sits alongside or feeds the screen capture? (2) any non-SWC/Splitlight admins who need dashboard access? (3) any SAE-specific data residency/retention requirements beyond the 30-day default?
Fireside, static sub-page or hover
Your position: live talks on the stand, represented statically on screen. Either a dedicated sub-page or a hover/tooltip on the home screen.
Ask
Lean to a sub-page so visitors can browse the day's lineup at their own pace. Confirm format + supply the TUE / WED schedule once it's locked.
Content, Tom owns the v2 pass
Confirmed in meeting: content can finalise sooner than 5 Jun. Tom (copywriter) is the named owner for refining tone and flow. AI-generated course matrix from scraped site data is acceptable as a starting point.
Ask
Lock Tom's working dates with content. Confirm what he needs from us by Friday and what we need back from him.

Still chasing

FOUR unknowns.

We don't need to solve these today. We need a named owner and a date for each so they don't become a blocker at week three.

GDPR / consent copy
UK show, EU + US visitors. Even though leads are processed post-show, the on-screen capture moment still needs SAE-approved consent text + privacy URL.
Ask
Stefanie to supply SAE's standard event-capture consent line + privacy URL. By Fri 22 May.
Content owner, Tom (copywriter)
Confirmed in meeting: Tom owns content tone and flow. AI-assisted matrix generation from existing site data is on the table as a starting point.
Ask
Intro Tom + lock a working channel (Slack / email). Confirm what he needs from us by end of week and his return deadline.
Offline capability, now a hard requirement
Confirmed in meeting: offline capability is required (no guaranteed internet at the stand). The application must run fully offline, with lead captures + event logs queued locally and synced when connectivity returns. Hardware: Mini PCs from the Bristol-based stand builder.
Ask
Stand builder to share Mini PC + touchscreen spec + connectivity plan (Wi-Fi, ethernet, none). Confirm a fallback if Wi-Fi drops mid-show.
Kiosk OS, browser, kiosk mode
Affects font fallbacks, video codec choice, and how idle reset is wired. Default assumption: latest Chromium in kiosk mode on a Windows or Linux box.
Ask
Stand builder to confirm OS, browser version, and any kiosk-mode wrapper they use. By Tue 19 May.

Scope implications

WHAT THIS means FOR THE PRICE.

The four shifts net out to no change to £11,500. Worth being explicit on the call so it's not a surprise on the SOW.

Shift	Build effect	Price effect	Note
16:9 (or dual) instead of portrait	Layouts re-flow, no new screens	No change	The Figma board is portrait, we'll redo at wireframe stage
Recommender instead of quiz	Simpler logic, light taxonomy design	Net flat, modest saving on logic offset by content design	Naming + taxonomy added to discovery week
Single Fullsight brand instead of three	Removes three-way brand treatment	~½ day saved on design, kept as polish buffer	Net positive on quality
Post-show CSV instead of CRM	Removes real-time integration + GDPR webhook plumbing	~£500 of effort saved, kept as testing buffer	Hands SWC a clean CSV at end of show

Commercials

WHAT I'M pitching FOR.

For SWC to engage Splitlight on the build. Captured here so we can talk freely on the call.

Build

£11,500

Fixed, all-in, scope-locked

Discovery through delivery to stand builder, 13 July. Everything in the pitch deliverables list. No hourly billing.

40% on scope sign-off · 40% on UI complete (26 Jun) · 20% on delivery (13 Jul)

Ask for today

Verbal yes on the numbers + PO process. I'll send a one-pager SOW for signature by Wednesday so we're paper-clean before the 18 May kickoff.

After today

WHAT happens NEXT.

Today, post-call
Write up our decisions
Short summary email, the two locked decisions, the five confirmations, the four open chases with owners + dates. Cc'd to anyone you want.
Wed 13 May
SOW out for SWC signature
One-pager covering the £11,500 build, payment terms, the four shifts, and the assumptions list.
Fri 15 May
Content v2 pass
The ~20% placeholder content tightened, either by your content lead or by me for review.
Tue 19 May
Stand builder confirms hardware + network
Single vs dual 16:9, kiosk OS/browser, connectivity at the booth.
Wed 20 May
Scope formally locked
Wireframes start (now 16:9, not portrait). All client assets in or chasing a defined date.
Fri 22 May
GDPR copy in
SAE-approved consent text + privacy URL from Stefanie.
Fri 5 Jun
Prototype review
Clickable Next.js prototype walkthrough with SWC + Stefanie.
Mon 20 Jul
Live at Farnborough
Show opens. Retainer clock starts the week after.

FROM brief TO BUILD.

FOUR shifts.

Value exchange isn't a quiz, it's a recommender

Hardware: 16:9, not portrait

One Fullsight brand identity, not three

Lead capture: post-show CSV, not real-time CRM

TWO decisions WORTH LOCKING.

Single 16:9 or dual 16:9?

Recommender, confirm + lock the matrix

FIVE THINGS TO say out loud.

Plane visual, same plane across ITC + SAE

Brand, single Fullsight identity

Lead capture, live dashboard + 30-day retention

Fireside, static sub-page or hover

Content, Tom owns the v2 pass

FOUR unknowns.

GDPR / consent copy

Content owner, Tom (copywriter)

Offline capability, now a hard requirement

Kiosk OS, browser, kiosk mode

WHAT THIS means FOR THE PRICE.

WHAT I'M pitching FOR.

WHAT happens NEXT.